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🎥 ING's Anneka Treon and Johan Kloeze - lessons learned from building a private markets platform for private wealth clients in Europe

Ep. 156 with Anneka Treon, Global Head of Private Banking, Wealth Management & Investments, and Johan Kloeze, Head of Private Banking & Wealth Management NL, ING

Welcome back to the Alt Goes Mainstream podcast.

Today’s episode was filmed at ING’s HQ in Amsterdam, right after ING held its Private Markets Day. The firm has been actively building out its private markets capabilities to serve its private wealth clients so it was a treat to interview two of the people responsible for running ING’s wealth management and private markets practice.

We sat down with Anneka Treon, ING’s Global Head of Private Banking, Wealth Management & Investments, and Johan Kloeze, Head of Private Banking & Wealth Management Netherlands, to discuss ING’s big ambitions in private markets.




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ING, which manages over €260B of invested assets across 5 million clients, has made a major push into private markets. Led by Anneka and Johan, the firm has built out a Private Markets business that has grown AUM in three years since its launch. ING has partnered with established alternative asset managers to create one of the largest evergreen fund platforms in European wealth management.

Anneka, Johan, and I had a fascinating discussion about wealth management, how to bring private markets to advisors and clients, and how to educate the wealth channel about private markets. We covered:

  • What Anneka means by “fast money versus slow money.”

  • Why it’s important for advisors to bring private markets “to the kitchen table.”

  • How to transform savers into investors — and why that matters.

  • Why focus on private markets.

  • The challenges with building a private markets business.

  • Figuring out how to partner with alternative asset managers.

  • How and why ING has focused on curation when building its private markets platform.

  • The benefits and challenges of evergreen funds.

Thanks Anneka and Johan for sharing your wisdom and expertise at the intersection of private markets and private wealth.

Thanks for reading Alt Goes Mainstream! Subscribe for free to receive new posts and support my work - writing and podcasting about the convergence of private markets and private wealth since December 2020.






A word from AGM podcast sponsor, Ultimus Fund Solutions

This episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.

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Visit www.ultimusfundsolutions.com to learn more about Ultimus’ technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at gharris@ultimusfundsolutions.com.

We thank Ultimus for their support of alts going mainstream.

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Show Notes

00:00 Message from Ultimus, our Sponsor

01:42 Welcome to the Alt Goes Mainstream Podcast

02:03 ING’s Private Markets Day

03:19 Introduction of Johan Kloeze and Anneka Treon

04:07 Johan’s Background and Role

05:03 Anneka’s Background and Ambitions

06:59 The Importance of Private Markets

08:33 Building the Private Markets Business

09:50 Evergreen Fund Structures

14:00 Client Education and Engagement

16:47 Making Private Markets More Human

20:02 Curating the Right Partners

23:32 Quality and Scale in Private Markets

23:39 Fast Money vs. Slow Money

24:41 The Importance of a Balanced Portfolio

25:44 The Importance of Manager Quality

25:48 Motivations Behind Public Market Investments

26:33 Backing Skilled Managers

26:55 Client Experience and Speed Dating

27:07 Educating Younger Clients

27:17 The Role of Social Media in Investments

28:24 The Dangers of Fast Money

28:56 ING’s Role in Providing a Full “Bookcase” of Investment Options

29:42 Challenges in Building the Private Markets Platform

30:41 Operationalizing Evergreen Vehicles

31:58 The Success of ING’s Private Markets Platform

32:28 Anneka’s Perspective on ING’s Private Markets Strategy

33:18 Humanizing Private Markets

33:59 Opportunities in the ELTIF Space

35:09 Educational Efforts for New Investors

37:49 The Future of ING’s Wealth Business

38:20 The Importance of Personal Approach

39:09 Balancing Digital and Traditional Investment Models

42:10 The Role of Private Markets in Client Portfolios

48:57 Conclusion and Final Thoughts


Editing and post-production work for this episode was provided by The Podcast Consultant.


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