[Repost]🎙️The Dakota Rainmaker Podcast: Michael Sidgmore on Winning the Wealth Channel
The Dakota Rainmaker Podcast: Joining Gui Costin's podcast to discuss tactics to win the wealth channel
Gui Costin, the Founder & CEO of Dakota and Founder of The Rainmaker Podcast, invited me on his show to discuss trends in private wealth distribution and how firms can win the battle for the wealth channel’s mindshare.
Gui knows distribution to the wealth channel as well as anyone (so much so that he's written a book, The Dakota Way, about it), so it was an honor and a pleasure to join his podcast to discuss the intersection of private markets and private wealth.
Gui and I had a fascinating conversation. We discussed:
Distribution dilemmas and how asset managers can win the fundraising game on the field.
How education can lead to allocation.
Why brand-building is not optional.
Why going direct to beat the algorithm by “owning the inbox” with direct communication, whether through podcasts, newsletters, or owned media studios, can be a tactic to cut through the noise.
Why asset managers must “own the narrative” to win in fundraising.
Thanks Gui for having me on the show to share views on the intersection of private markets and private wealth.