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🎥 Vista Equity Partners' Robert F. Smith - on who will benefit from AI

Ep. 152 with Robert F. Smith, Founder, Chairman, and CEO, Vista Equity Partners

Welcome back to the Alt Goes Mainstream podcast.

Today’s episode welcomes a pioneer and visionary in enterprise software investing to Alt Goes Mainstream.

Robert F. Smith is the Founder, Chairman, and CEO of $100B AUM Vista Equity Partners. He sits on the firm’s Investment Committees for Vista’s Flagship, Foundation, Endeavor, and Perennial Funds and serves as a member of Vista’s Executive committee. Vista’s portfolio spans 90 enterprise software, data, and technology-enabled companies that employ over 100,000 people worldwide.




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He’s also heavily involved and committed to the firm’s wealth channel efforts, serving as the Chairman and Investment Committee member for VistaOne, the firm’s evergreen private equity vehicle. Since Vista’s founding, Robert has supervised on over 600 completed transactions that represent more than $330B in aggregate transaction value.

Robert founded Vista after a career at Goldman Sachs in tech investment banking, where he was Co-Head of Enterprise Systems and Storage, executing and advising on over $50B in M&A activity with companies that were foundational players in the early days of the internet and technology, including Apple, Microsoft, Texas Instruments, eBay, and Yahoo.

Robert has an innate understanding of technology and the trends that are shaping the way that companies and people interact with the world and conduct business. It’s no surprise that he was early in seeing the rise and impact of AI because he was early in seeing the dawn of the internet in the 1990s.

Robert and I had a fascinating and thought-provoking conversation about the evolution of both enterprise software and Vista as a firm. We covered:

  • The early days of enterprise software and what Robert saw then that gave him conviction to focus on enterprise software as a banker and then as an investor building Vista.

  • The investment characteristics of enterprise software.

  • The power of product superiority in enterprise software.

  • Why “sovereignty and dominion of data” are so important — and why it matters for AI.

  • Can the “Rule of 40” become the “Rule of 50, 60, 70” with AI?

  • What aspect of AI is most impactful for companies.

  • How Vista approaches value creation.

  • What it took to scale Vista to a $100B investment platform.

  • Why the wealth channel is core to Vista’s business and the firm’s DNA.

Thanks Robert for coming on the show to share your expertise, wisdom, and passion for enterprise software and building businesses.

Thanks for reading Alt Goes Mainstream! Subscribe for free to receive new posts and support my work - writing and podcasting about the convergence of private markets and private wealth since December 2020.


Clip #1: Vista - “it’s an elegant solution to a complex problem.”


Clip #2: “If you don’t have sovereignty and dominion over workflows and datasets, you don’t have a right to exist as an enterprise software company.”


Clip #3: “AI is going to feed software that’s going to eat services.”


A word from AGM podcast sponsor, Ultimus Fund Solutions

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We thank Ultimus for their support of alts going mainstream.

Learn more about Ultimus


Show Notes

00:00 Introduction to Ultimus, Our Sponsor

01:20 Welcome to the Alt Goes Mainstream Podcast

02:05 Robert F. Smith’s Background and Career

04:31 Engineering Background

05:08 Early Career and Transition to Banking

08:30 Insights from Goldman Sachs

09:18 Enterprise Software Investment Strategy

11:37 Product Superiority and Execution Excellence

13:02 Vista’s Approach to Value Creation

16:32 AI’s Impact on Enterprise Software

17:49 Underwriting Criteria for Enterprise Software

18:53 Challenges and Opportunities in Enterprise Software

20:15 Future of Enterprise Software with AI

23:32 Cultural Elements for Success

24:49 Importance of Contracts in Enterprise Software

28:44 Vista’s Best Practices

29:23 Enterprise Software’s Risk-Return Profile

29:56 Conclusion and Final Thoughts

30:06 Introduction to Enterprise Software Investment

31:05 The Stability of Enterprise Software

31:53 Transitioning to Hosted Environments

32:18 Economic Benefits of Hosted Solutions

32:43 Stacking Economic Rent Curves

32:58 The Rule of 40 in Software Investment

33:59 Impact of Gen AI on Development Costs

34:59 GenAI in Customer Support

35:25 GenAI in Sales Processes

36:02 From Rule of 40 to Rule of 70

36:31 Agentic Tools and Exponential Opportunities

38:07 Challenges in Enterprise AI Implementation

38:54 AI in Personal Productivity vs. Enterprise

40:56 Vista’s Internal Use of AI

41:17 The Role of AI Agents at Vista

44:12 Data Sovereignty in AI Models

44:58 Skills Needed in the Age of AI

47:08 Generative AI vs. Traditional AI

48:02 Agentic AI in Enterprise Software

49:42 The Future Impact of AI on Companies

52:35 Vista’s Wealth Business and AI

54:07 AI for Wealth Managers

55:18 Conclusion and Final Thoughts


Editing and post-production work for this episode was provided by The Podcast Consultant.


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