Welcome back to the Alt Goes Mainstream podcast.
Today’s episode welcomes a pioneer and visionary in enterprise software investing to Alt Goes Mainstream.
Robert F. Smith is the Founder, Chairman, and CEO of $100B AUM Vista Equity Partners. He sits on the firm’s Investment Committees for Vista’s Flagship, Foundation, Endeavor, and Perennial Funds and serves as a member of Vista’s Executive committee. Vista’s portfolio spans 90 enterprise software, data, and technology-enabled companies that employ over 100,000 people worldwide.
He’s also heavily involved and committed to the firm’s wealth channel efforts, serving as the Chairman and Investment Committee member for VistaOne, the firm’s evergreen private equity vehicle. Since Vista’s founding, Robert has supervised on over 600 completed transactions that represent more than $330B in aggregate transaction value.
Robert founded Vista after a career at Goldman Sachs in tech investment banking, where he was Co-Head of Enterprise Systems and Storage, executing and advising on over $50B in M&A activity with companies that were foundational players in the early days of the internet and technology, including Apple, Microsoft, Texas Instruments, eBay, and Yahoo.
Robert has an innate understanding of technology and the trends that are shaping the way that companies and people interact with the world and conduct business. It’s no surprise that he was early in seeing the rise and impact of AI because he was early in seeing the dawn of the internet in the 1990s.
Robert and I had a fascinating and thought-provoking conversation about the evolution of both enterprise software and Vista as a firm. We covered:
The early days of enterprise software and what Robert saw then that gave him conviction to focus on enterprise software as a banker and then as an investor building Vista.
The investment characteristics of enterprise software.
The power of product superiority in enterprise software.
Why “sovereignty and dominion of data” are so important — and why it matters for AI.
Can the “Rule of 40” become the “Rule of 50, 60, 70” with AI?
What aspect of AI is most impactful for companies.
How Vista approaches value creation.
What it took to scale Vista to a $100B investment platform.
Why the wealth channel is core to Vista’s business and the firm’s DNA.
Thanks Robert for coming on the show to share your expertise, wisdom, and passion for enterprise software and building businesses.
Clip #1: Vista - “it’s an elegant solution to a complex problem.”
Clip #2: “If you don’t have sovereignty and dominion over workflows and datasets, you don’t have a right to exist as an enterprise software company.”
Clip #3: “AI is going to feed software that’s going to eat services.”
A word from AGM podcast sponsor, Ultimus Fund Solutions
This episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.
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Visit www.ultimusfundsolutions.com to learn more about Ultimus’ technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at gharris@ultimusfundsolutions.com.
We thank Ultimus for their support of alts going mainstream.
Show Notes
00:00 Introduction to Ultimus, Our Sponsor
01:20 Welcome to the Alt Goes Mainstream Podcast
02:05 Robert F. Smith’s Background and Career
04:31 Engineering Background
05:08 Early Career and Transition to Banking
08:30 Insights from Goldman Sachs
09:18 Enterprise Software Investment Strategy
11:37 Product Superiority and Execution Excellence
13:02 Vista’s Approach to Value Creation
16:32 AI’s Impact on Enterprise Software
17:49 Underwriting Criteria for Enterprise Software
18:53 Challenges and Opportunities in Enterprise Software
20:15 Future of Enterprise Software with AI
23:32 Cultural Elements for Success
24:49 Importance of Contracts in Enterprise Software
28:44 Vista’s Best Practices
29:23 Enterprise Software’s Risk-Return Profile
29:56 Conclusion and Final Thoughts
30:06 Introduction to Enterprise Software Investment
31:05 The Stability of Enterprise Software
31:53 Transitioning to Hosted Environments
32:18 Economic Benefits of Hosted Solutions
32:43 Stacking Economic Rent Curves
32:58 The Rule of 40 in Software Investment
33:59 Impact of Gen AI on Development Costs
34:59 GenAI in Customer Support
35:25 GenAI in Sales Processes
36:02 From Rule of 40 to Rule of 70
36:31 Agentic Tools and Exponential Opportunities
38:07 Challenges in Enterprise AI Implementation
38:54 AI in Personal Productivity vs. Enterprise
40:56 Vista’s Internal Use of AI
41:17 The Role of AI Agents at Vista
44:12 Data Sovereignty in AI Models
44:58 Skills Needed in the Age of AI
47:08 Generative AI vs. Traditional AI
48:02 Agentic AI in Enterprise Software
49:42 The Future Impact of AI on Companies
52:35 Vista’s Wealth Business and AI
54:07 AI for Wealth Managers
55:18 Conclusion and Final Thoughts
Editing and post-production work for this episode was provided by The Podcast Consultant.











