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Very compelling read and it (alongside ‘Put Your Money Where the Movement Is’) led me to think about how impact investing fits into the alt space. Even though impact investing startups continue to invest in traditional stocks, I feel that the driver behind these investments is very much an alternate desire that isn’t very well served in the current markets. For example, OpenInvest offers individuals a platform to ‘invest their values’ and I believe that anyone who invests with them cares little about the underlying asset and is largely driven by their values. So, could investing in 'values' in itself be called an alt space? There can also be an intersection between impact investing and the possibility of investing with/in an influencer which you talk about. For example, someone focused on managing climate change could chose to invest with/in Leonardo DiCaprio! Would love to hear your thoughts on this as well.

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